Talent. Lifestyle. Content.
Helping change-makers build, sustain and scale so they secure their brand, legacy and content.
Are you a goal-getter? Do you need help evolving your brand storytelling? Good Energy Management is a female founded and run agile can-do squad. We are skilled at helping folks carve their own path so they can stay on-purpose, even when no one else sees the route. Call us the GPS for dreamers that are doers.
Before founding Good Energy Management, Davida served as Senior Director Content & Social Innovation at Color Of Change, the nation's leading online social justice not-for-profit. There, she analyzed audience preferences while designing and implementing digital media strategies, setting specific intentions to meet growth objectives, while managing cross-departmental communications, client partnerships, and vendor teams to maintain rapid response and growth phases.
Under her tenure, brand SOV (Share of Voice) increased by 40% through results-driven digital media planning, campaigns and agile project management. In addition, she successfully increased a key social media platform by over 1000% by creating a multi-step accountability process, optimizing content and refining consumer mapping.
Prior to that , she lead content, social and communications strategies at SheMedia , Meredith Video Studios, MTV and KB Network News leveraging strong storytelling, data and relationships to increase ROI and brand engagement, closing new business as a result.
Passionate about bringing stories to life in a truly inclusive way, she co-founded three restaurants before moving back into communications. A good story is a good story!
A graduate of Connecticut College, she also holds a Digital Marketing Strategy and Execution certification from New York University's School of Continuing and Professional Studies.
But most importantly, she is the mother of two dope scholar-athletes, a Philly native and a sun-loving friend with global experience and joy-making skills.
To Good Works...
Managing strategic steps
Assessing your story so you know what you got, so we can help you how you get paid doing you. Now, that's good money.
Connecting the dots
Sourcing tools, process and training to amplify your power so you can level-up. More energy? More good works. More good works? More LIFE! Your unique story deserves the best platforms, partnerships and placements so that you can freely give and receive in flow. Sounds too woo-woo? Quantum Physics is still trying to get down. Don't be that, be you.
Internal and External Ideation - Execution
We manage a multi-channel, multi-format approach that brings your insight forward. From press releases, to speeches, to long-form ghostwriting, to product launches and maintenance, to video production, we add that je ne sais quoi strategic approach to your content. Because content is real, and real is what's good.
Founder - Girl Game Changer - a NYC M/WBE certified consultancy helping NextGen #blackgirlmagic students use self-love to make career goals that make sense so they can live their best lives with integrity.
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Brooklyn, New York, New York 11231, United States