I help storytellers build, sustain & scale narratives via strategic comms so they secure their content, brand & legacy.
Hi! I’m a goal-getter who is invested in evolving your brand storytelling. I am highly skilled at building sustainable relationships, business development and communications. In line with that that, I manage relationships and develop new business opportunities for a dynamic proprietary platform that engages communities in social media and drives consumer participation by converting UGC into leads at 3 times the industry rate. I develop integrated branding business models that produce results.
Before founding Magic Communications Consulting, I served as Senior Director Content & Social Innovation at Color Of Change, the nation's leading online social justice not-for-profit. There, I analyzed audience preferences while designing and implementing digital media strategies, setting specific intentions to meet growth objectives, while managing cross-departmental communications, client partnerships, and vendor teams to maintain rapid response and growth phases. Under my tenure, brand SOV (Share of Voice) increased by 40% through results-driven digital media planning, campaigns and agile project management. In addition, I successfully increased a key social media platform by over 1000% by creating a multi-step accountability process, optimizing content and refining consumer mapping.
Prior to that , I lead content, social and communications strategies at SheMedia , Meredith Video Studios, MTV and KB Network News leveraging strong storytelling, data and relationships to increase ROI and brand engagement, closing new business as a result.
Passionate about bringing stories to life in a truly inclusive way, I co-founded three restaurants before moving back into communications.
My magic includes: communications, content and social media marketing, strategy and sales.
A graduate of Connecticut College, I also hold a Digital Marketing Strategy and Execution certification from New York University's School of Continuing and Professional Studies.
Internal and External Ideation - Execution
Thought-leadership is key. Let me help you manage a multi-channel approach that brings your insight forward.
From web to product to social, copy is key. Let me unlock your brand's message in an accessible on-tone voice.
Good stories need good words. From press releases, to speeches, to long-form ghostwriting, I can add that je ne sais quoi you need.
Game changing strategy-management-execution, lead - conversion
Your community deserves your best on-brand relationship. I speak your language.
Build engaged communities in social media and drive consumer participation at 3 times industry standard!
High-quality storytelling needs high-quality content. From ideation to production - execution, my agile team steps in to deliver across photography, video and podcasts.
A dynamic speech or moderator is a game changer. Successful and ongoing engagements include: NewFronts, and across industries including Tech, NextGen, Education, Lifestyle, Wellness and Entertainment. Bookings: email@example.com.
I share strategic stories that increase cultural capital so that good work can be done.
Engagements include (d)
Contact me today. Let's do a thing.
Founder - Girl Game Changer - a NYC M/WBE certified consultancy helping NextGen #blackgirlmagic students use self-love to make career goals that make sense so they can live their best lives with integrity.
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Bushwick, Brooklyn, New York, New York 11221, United States