Magic Communications

 

I’m a goal-getter consultant who is invested in evolving brand storytelling and crafting magic communications for clients.  

BIO

Founder & Managing Director, Magic Communications Consulting

Hi! I’m a goal-getter who is invested in evolving your brand storytelling. I am highly skilled at building sustainable relationships, business development and communications. In line with that that, I manage relationships  and develop new business opportunities for a dynamic proprietary platform that engages communities in social media and drives consumer participation by converting UGC into leads at 3 times the industry rate. I develop integrated branding business models that produce results.


Before founding Magic Communications Consulting, I served as Senior Director Content & Social Innovation at  Color Of Change, the nation's leading online social justice not-for-profit. There, I  analyzed audience preferences while designing and implementing digital media strategies, setting specific intentions to meet growth objectives, while managing cross-departmental communications, client partnerships, and vendor teams to maintain rapid response and growth phases. Under my tenure,  brand SOV (Share of Voice) increased by 40% through results-driven digital media planning, campaigns and agile project management. In addition, I successfully increased a key social media platform by over 1000% by creating a multi-step accountability process, optimizing content and refining consumer mapping. 


Prior to that , I lead content, social and communications strategies at SheMedia , Meredith Video Studios, MTV  and KB Network News leveraging strong storytelling, data and relationships to increase ROI and brand  engagement,  closing new business as a result. 


Passionate about bringing stories to life in a truly inclusive way, I co-founded three restaurants before moving back into communications. 


My magic includes: communications, content and social media marketing, strategy and sales.  


A graduate of Connecticut College, I also hold a Digital Marketing Strategy and Execution certification from New York University's School of Continuing and Professional Studies. 

 

xXd

Capabilities



Your Story + Data + Magic = #MagiCommunications

Magic Communications - The Blog

The Work

Communications

Serving storytellers in lifestyle industries for 10+ years. 

#DoingGirlStuff

#NextGen

Columbia University, Women Everywhere Believe, Girl Game Changer Workshop, Davida E. Arnold

Founder - Girl Game Changer - a NYC M/WBE certified consultancy helping #NextGen #blackgirlmagic storytellers claim their voice to make change by owning their cultural capital.


Services:

  • Communication Strategy (omni-channel, social and digital media)
  • Self - Love #BeTheLove Workshops


Podcast


LightMic with Davida is THAT virtual variety show on business, culture and spirituality. 

(Explicit, cause real life, fam).

  • Subscribe @stitcher @spotify @anchor @googleplay+

Subscribe - #magicommunications

Sign up for insights on Comms+Evolving Culture+Life.

Connect

Let's work together, fam...

Carroll Gardens, Brooklyn, New York, New York 11231, United States