Magic Communications

I help storytellers build, sustain & scale narratives via strategic comms so they secure their content, brand & legacy.

BIO

Founder & Managing Director, Magic Communications Consulting

Hi! I’m a goal-getter who is invested in evolving your brand storytelling. I am highly skilled at building sustainable relationships, business development and communications. In line with that that, I manage relationships  and develop new business opportunities for a dynamic proprietary platform that engages communities in social media and drives consumer participation by converting UGC into leads at 3 times the industry rate. I develop integrated branding business models that produce results.


Before founding Magic Communications Consulting, I served as Senior Director Content & Social Innovation at  Color Of Change, the nation's leading online social justice not-for-profit. There, I  analyzed audience preferences while designing and implementing digital media strategies, setting specific intentions to meet growth objectives, while managing cross-departmental communications, client partnerships, and vendor teams to maintain rapid response and growth phases. Under my tenure,  brand SOV (Share of Voice) increased by 40% through results-driven digital media planning, campaigns and agile project management. In addition, I successfully increased a key social media platform by over 1000% by creating a multi-step accountability process, optimizing content and refining consumer mapping. 


Prior to that , I lead content, social and communications strategies at SheMedia , Meredith Video Studios, MTV  and KB Network News leveraging strong storytelling, data and relationships to increase ROI and brand  engagement,  closing new business as a result. 


Passionate about bringing stories to life in a truly inclusive way, I co-founded three restaurants before moving back into communications. 


My magic includes: communications, content and social media marketing, strategy and sales.  


A graduate of Connecticut College, I also hold a Digital Marketing Strategy and Execution certification from New York University's School of Continuing and Professional Studies. 

 

xXd

Women Everywhere Believe, #Herlegacygala, Davida E. Arnold, #DavidaTheBounceBackBoss

Women Everywhere Believe, #Herlegacygala, Davida E. Arnold, #DavidaTheBounceBackBoss

Capabilities



Your Story + Data + Magic = #MagiCommunications

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The Work

Communications

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Serving storytellers in lifestyle industries for 10+ years. 

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#NextGen

Columbia University, Women Everywhere Believe, Girl Game Changer Workshop, Davida E. Arnold

Founder - Girl Game Changer - a NYC M/WBE certified consultancy helping NextGen #blackgirlmagic students use self-love to make career goals that make sense so they can live their best lives with integrity. 


Services:

  • Self - Love  Workshops
  • Career-Goal Mapping
  • Mentorship


Podcast

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LightMic with Davida - shining a light on #changemakers that #bounceback after setbacks with luz, amour, & real talk, fam! #lmwd

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Connect

Let's work together, fam...

Bushwick, Brooklyn, New York, New York 11221, United States