Is your content marketing strategy + copy as dope as you are?

Your brand needs copy, tools and strategies to market your products. With expertise designing digital communities and content, I can help you meet your goals, seamlessly. 

Big request? Let  my agile team, deaLab, take care of your needs. 

Sign-Up For My Free "5 IG Story Hacks" PDF

IG Stories are dope, and underused. Get 5 hacks that will make your brand pop!


Game Changing Media Company

"Davida's dopeness is unparalleled." (On managing content from podcast to newsletter to partnerships to launching and managing digital communities and the eSchool.)

Luvvie Ajayi, CEO

Awesomely Luvvie Inc.  

Sign-Up For My Free "5 IG Story Hacks" PDF

Creative Agencies Designing Campaigns for the Future

"Davida's unique ability to see how concepts connect and how that affects consumer journey, conversion to sales and product development is refreshing and invaluable. Her strategy for our marquee financial service industry client was top-notch."


Leading Global Sports Brand

"Davida is an uncanny brand intuitive with a knack for getting to the heart of the matter. She sees stories in trends, and knows how that makes digital communities feel and backs it with content and analytic insights so that activations make sense. And dollars."


Nation's Largest Social Justice Not For Profit

"We went from 0 Instagram followers to 10K +in less than a year with her strategies...Unprecedented. She established our 1st ever editorial calendar, and took us in new directions."

Color Of Change

Innovative Africa Centric Tech Brand

Davida lights up the room  when she speaks, bringing a warmth, wit and wealth of knowledge on how the internet of things works in the world of people. She's a FUN speaker and our community loves that!

Africa Future Summit

Let's talk, We might be perfect together.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Copy, Social Media and Content Marketing Strategy Services

Let me and the girls of deaLab get your marketing strategy right.

Brooklyn, New York, New York 11216 United States


Communications and Content Marketing Strategy + deaLab

What’s good?!

Is your online brand living its best life?  If so, cool. If not, that’s my gift. I teach brands to use tools that market the special je ne sais quoi that is uniquely theirs by listening to their digital community's heart, harnessing its energy and making shit happen. Big project? I have an agile all girl team of trusted doers, deaLab, who work to scale. In other words,  I help your brand be as dope online as you are offline. Periodttt

Currently, I count New York Times best-selling author, Luvvie Ajayi, as a core client. We’ve developed three  super cool things in less than a year: Luvvnation, her closed digital community on Mighty Networks, The Do-Better Academy, her eSchool and her first LuvvList partnership program. S/o Tamara Lalande, Sili Recio and Macy Robeson for all the support, wisdom and good energy. We’ve got more awesomeness in the works, so stay tuned! 

Right before I struck out on my own and formed deaLab, I was Senior Director Content & Social Innovation at the nation's leading online social justice not-for-profit, Color Of Change. Of the amazing campaigns I directed with a unforgettable team, these are closest to my heart: End Money Bail, Private Prisons Public Menace, Financial Literacy with I Am Ash Cash, and vibrant partnerships with Vice, MTV and AfroPunk. In addition, we successfully increased a key social media platform by over 1000% by creating a multi-step accountability process, optimizing content and refining consumer mapping. Instagram much?

Before that, I developed content, video, social and communications strategies at SheMedia , Meredith Video Studios, The Better TV Show, MTV and KB Network News  leveraging strong storytelling, data and relationships to increase ROI and brand engagement, closing new business as a result. 

A proud camel (talk about an adventure loving animal), I’m a graduate of Connecticut College, that school perched in the hills of idyllic New London with a tough crew and rugby team. I played both, so now you know who you’re working with, eh?  There, I was a psychology major and “was-gonna-be-a-doctor-until-organic-chemistry-felled-me-like-a-tree-in-a-Kansas-twister.” 

The good thing? That detour bought me right here - working with great clients like you. So there's that!

Are you a forever student? I am, and I suspect you are too. I have a Digital Marketing Strategy and Execution certification from New York University's School of Continuing and Professional Studies. I also love what I learned this summer with Marie Forleo’s Copy Cure, Shopify for business and Live Richer Academy’s email marketing guru Latisha Styles. If you ain’t learning, well, you ain’t learning, right? 

So, I trust I answered some of the questions you may have about my can-do, aka pedigree. Questions like: 

  • Did she work with agencies?
  • Does she make valuable products with valuable brands? 
  • Does she like hot sauce? 

Yes, on all accounts. And yes, I can help your online brand be as dope as you are offline, because helping brands be dope is my thing, from Brooklyn to Paris to Johannesburg. 

But most importantly, I’m a mom, a friend and an intrepid joy-wrangler. 

Curious about working with me? Email me at Thanks! 


Women Everywhere Believe, #Herlegacygala, Davida E. Arnold, #vgoodenergy

Women Everywhere Believe, #Herlegacygala, Davida E. Arnold, #vgoodenergy



For The Culture

Girl Game Changer™


Founder.  Girl Game Changer - a NYC Minority + Women Owned Business Enterprise (MWBE) teaching  signature 

"Get Your Glow Up" curriculum to #NextGen #MelaninMaven high school students so they use self-love to make choices that make sense so they can live their best lives with integrity. 


V GoodEnergy™


Your Neighborhood NO BS Energy Teacher

Wellness For The Culture


  • No BS Energy™ Management Courses
  • What's Good Wellness™ Symposiums
  • + Stay Tuned ;-)



Host.  LightMic with Davida  Podcast. 

Wellness + Wildness + Wisdoms

  • Subscribe @stitcher @spotify @anchor @google